Marcela Fernández de Cieza Ortiz

As Director of Clients and Digital Experience at SURA México, Marcela leads customer-centric strategies for acquisition, retention, and digital transformation in the financial sector. Educated at Universidad de Palermo and Tecnológico de Monterrey, she is highly oriented toward innovation and improving the customer journey through digital tools.

Her professional interests include major digital commerce platforms like Mercado Libre and educational institutions such as Tecnológico de Monterrey, pointing towards a focus on e-commerce trends and continuous learning.

She is a vocal advocate for using digital platforms to advance financial education and help clients better manage their retirement savings.