As Director of Clients and Digital Experience at SURA México, Marcela leads customer-centric strategies for acquisition, retention, and digital transformation in the financial sector. Educated at Universidad de Palermo and Tecnológico de Monterrey, she is highly oriented toward innovation and improving the customer journey through digital tools.
Her professional interests include major digital commerce platforms like Mercado Libre and educational institutions such as Tecnológico de Monterrey, pointing towards a focus on e-commerce trends and continuous learning.
She is a vocal advocate for using digital platforms to advance financial education and help clients better manage their retirement savings.
Marcela Fernández de Cieza Ortiz
Director de Clientes y Experiencia Digital at SURA México
Mexico City, Mexico
Overview
Topics They Care About
Digital Client Experience
She leads SURA México's digital strategy, focusing on simplifying financial processes and making information more accessible to clients through online tools.
Customer-Centric Strategy
Her professional focus is on developing campaigns and value propositions for customer acquisition, retention, and cross-selling, all centered around the client's needs.
Financial Education
She publicly promotes enhancing financial literacy through digital initiatives, empowering clients to make informed decisions about their retirement and savings.
Media Appearances
Marcela has no verified media appearances
Work History
Director de Clientes y Experiencia Digital at SURA México
Subdirector de Clientes, Marca y Estrategia Digital at SURA México
Education
Licenciatura from Universidad de Palermo
Diplomatura from Tecnológico de Monterrey
More Information
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Prographics :
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Location : Mexico City, Mexico
Job Level : Mid-senior
Designation : Director de Clientes y Experiencia Digital at SURA México
