Marcelo Perez Castillo

Inquirer
DISC Type : cd

Director general para Chile at Universal Assistance

Santiago, Santiago Metropolitan Region, Chile

Overview

Marcelo Pérez Castillo is the Director General for Chile at Universal Assistance, leveraging over 30 years of experience in the tourism sector. A graduate of Universidad Adolfo Ibáñez, he focuses on enhancing value-added services and strengthening partnerships with travel agencies, drawing on his deep expertise in digital marketing and e-commerce.

Outside of his corporate role, Marcelo is an entrepreneur who founded THE COOL WINES, a company focused on the wine business. His passion for travel is also evident through his personal travel social media handle, @marceloenviaje, where he shares his journeys and experiences.

He is the founder of his own wine company, demonstrating an entrepreneurial spirit that complements his corporate career.

Personality Overview

Demanding

Hard To Convince

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Travel Agency Partnerships
He explicitly states that a key challenge and goal is to grow business through traditional channels like travel agencies.
Value-Added Insurance
In his current role, he is focused on increasing the value proposition of travel assistance products for customers.
Digital Marketing Strategy
Holds a diploma in digital marketing and has a background in implementing SEM, SEO, and e-commerce strategies in the travel industry.

Media Appearances

Marcelo has no verified media appearances

Work History

10-2023
Director general para Chile at Universal Assistance
10-2020
CEO / Founder at THE COOL WINES
8-2023
@marceloenviaje at @marceloenviaje
12-2020 - 8-2023
COMMERCIAL DIRECTOR at Tourmundial Chile
10-2011 - 9-2020
Director para Chile / Country Manager at ASSIST CARD

Education

2018 - 2019
Diplomatura from Universidad Adolfo Ibáñez
1994 - 1995
Administracion de Empresas from Universidad tecnológica de Chile

More Information

Social Presence :

Prographics :

Exp : 14 Location : Santiago, Santiago Metropolitan Region, Chile Job Level : Mid-senior Designation : Director general para Chile at Universal Assistance
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Marcelo

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • Their decision making speed is somewhere in the middle.
  • Can Marcelo take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Marcelo

Personality Compatibility


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