Marcelo Priviatto

Critic
DISC Type : C

Vice President, CFO Latin America at Fiserv

São Paulo, São Paulo, Brazil

Overview

Marcelo has no verified overview

Personality Overview

Critic

Precise

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Marcelo has no verified topics they care about

Media Appearances

Marcelo has no verified media appearances

Work History

1-2023
Vice President, CFO Latin America at Fiserv
10-2020 - 1-2023
Director Financial Planning & Analysis - Latin America at Fiserv
3-2020 - 10-2020
Manager Financial Planning & Analysis - Latin America at Fiserv
11-2015 - 1-2019
Senior Financial Analyst at First Data Corporation
6-2014 - 10-2015
E-Marketing Campaign Specialist at The Lead Group

Education

9-2025 - 12-2026
Global Executive MBA from IE Business School
2016 - 2018
Advanced Program in Finance - APF from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Vice President, CFO Latin America at Fiserv
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marcelo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marcelo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marcelo

Personality Compatibility


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