Marco Lanzi in

Marco Lanzi

Login to view DISC.
📍 Lugano, Ticino, Switzerland

Marco Lanzi is an AI-first product leader at VF Corporation, driving digital growth for billion-dollar e-commerce brands. With a background in Industrial Engineering from Politecnico di Milano, he specializes in turning strategy and technology into measurable value, delivering significant conversion uplifts and P&L growth.

He achieved a 70% faster time-to-market by leading the digital transformation of a $1B e-commerce business through headless commerce.

Read the full overview →
Location
Lugano, Ticino, Switzerland
Personality Overview

How Marco shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Marco cares about

AI-First Products
Builds and scales products with AI at their core, using agents to automate content, personalize experiences, and reduce customer support workload.
E-Commerce Growth
Focuses on driving digital growth for $1B+ brands, delivering significant revenue increases and conversion uplift through scaled personalization and headless commerce architecture.
+4 more topics Login to view topics
Career

Work history

No work historyWe do not have verified professional history for this person yet.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2008
IMIM - International Master Industrial Managemet
KTH Royal Institute of Technology
2007 - 2009
MSc. Industrial Engineering
Politecnico di Milano
2007 - 2008
IMIM - International Master Industrial Management
Universidad Politécnica de Madrid
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Angelah Mogashoa
Angelah Mogashoa
AI Trainer / Data & Language Specialist (Freelance)
Freelance
 Hugh Coomansingh BSc PMP
Hugh Coomansingh BSc PMP
Manufacturing Manager
 Ken J. Gordon, Jr.
Ken J. Gordon, Jr.
Founder | Principal Consultant
Reciprocity Sales Strategies
 Vijayan Padmanabhan
Vijayan Padmanabhan
ITC Limited
20 yrs 4 mos
Unlock the full playbookSee exactly how to sell to Marco. Free, 10 seconds.