Marco Lanzi in

Marco Lanzi

Critic · DISC type C
📍 Lugano, Ticino, Switzerland

Marco Lanzi is an AI-first product leader at VF Corporation, driving digital growth for billion-dollar e-commerce brands. With a background in Industrial Engineering from Politecnico di Milano, he specializes in turning strategy and technology into measurable value, delivering significant conversion uplifts and P&L growth.

He achieved a 70% faster time-to-market by leading the digital transformation of a $1B e-commerce business through headless commerce.

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Location
Lugano, Ticino, Switzerland
Personality Overview

How Marco shows up

Negotiator
Critic
Precise

They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Marco cares about

AI-First Products
Builds and scales products with AI at their core, using agents to automate content, personalize experiences, and reduce customer support workload.
E-Commerce Growth
Focuses on driving digital growth for $1B+ brands, delivering significant revenue increases and conversion uplift through scaled personalization and headless commerce architecture.
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Career

Work history

No work historyWe do not have verified professional history for this person yet.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2008
IMIM - International Master Industrial Managemet
KTH Royal Institute of Technology
2007 - 2009
MSc. Industrial Engineering
Politecnico di Milano
2007 - 2008
IMIM - International Master Industrial Management
Universidad Politécnica de Madrid
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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