Margaret Johnson

Initiator
DISC Type : Di

VP, Chief Strategist at Genoo, LLC

Greater St. Louis, United States

Overview

Margaret Johnson is a marketing strategist specializing in helping SMBs drive revenue through effective lead generation and marketing automation. People who have worked with her describe her as thorough, professional, creative, and intelligent. She is a Microsoft Certified Professional and Sales Specialist.

Outside of her professional life, Margaret has a passion for education and mentorship, coaching organizations on marketing best practices. She has a unique conversational style, often weaving in references to television shows or musical theater, showcasing a creative and engaging personality.

She once humorously offered to mail an old piece of IT equipment to anyone who needed it, calling it a relic.

Personality Overview

Impact-Oriented

Friendly Challenger

Conviction Driven

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Effective Email Marketing
Her posts frequently critique poorly executed, impersonal email campaigns, advocating for content that builds trust and credibility with leads instead of just pitching.
SMB Growth
Her entire professional focus, from Genoo to her consulting, is on providing small and mid-sized businesses with the tools and strategies to compete effectively and grow sales.
Lead Generation
She develops and executes go-to-market plans and lead nurturing programs designed to create meaningful conversations between sales teams and prospective clients.

Media Appearances

Margaret has no verified media appearances

Work History

10-2014
VP, Chief Strategist at Genoo, LLC
1-2017
Co-Founder at Email Expert Academy
7-2014 - 1-2016
CEO / Chief Evangelist at The Decision Intelligence Institute International (TDI3)
7-2013 - 7-2014
SVP, Strategic Engagement at The Decision Intelligence Institute International (TDI3)
7-2005 - 7-2013
Managing Director - Marketing & Partner Engagement at Oakwood Systems Group Inc.

Education

Margaret has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater St. Louis, United States Job Level : Senior Designation : VP, Chief Strategist at Genoo, LLC
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Insights For Selling To Margaret

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Margaret is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Margaret

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Margaret move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Margaret take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Margaret

Personality Compatibility


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