Margaux FIGIEL in

Margaux FIGIEL

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Brand Manager Shiseido US Brands at Shiseido
📍 Paris, Île-de-France, France

Margaux Figiel is a marketing director with 15 years of experience building premium fashion and beauty brands like Shiseido, The Kooples, and Etam across global markets. A graduate of ESSEC Business School, she specializes in 360-degree go-to-market strategies and international brand development.

Outside of her core marketing roles, she has been involved in initiatives that merge branding with the arts. This suggests a passion for creative collaborations and supporting emerging talent, blending cultural initiatives with corporate strategy to create unique brand experiences.

Unique fact: While at The Kooples, she was involved with the brands reinvention, which included launching an art prize to promote emerging contemporary artists.

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Experience
16 Years
Current Role
Brand Manager Shiseido US Brands
Job Level
Middle
Location
Paris, Île-de-France, France
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Margaux cares about

Global Brand Strategy
Her career has focused on defining and executing marketing and communication strategies for major brands across Europe, the USA, and Asia.
Beauty & Fashion
Has extensive experience leading marketing for premium cosmetics (NARS, Drunk Elephant), ready-to-wear fashion (The Kooples), and lingerie (Etam).
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Career

Work history

4-2025
Brand Manager Shiseido US Brands
Shiseido
5-2021 - 6-2025
Head of global Marketing & Communication
The Kooples
7-2016 - 5-2021
Head of International Marketing
Groupe ETAM
1-2015 - 6-2016
Coordinatrice marketing Europe
Groupe ETAM
4-2010 - 12-2014
Chargée de marketing opérationnel
Groupe ETAM
In the press

Media appearances

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Education
2007 - 2008
MS
ESSEC Business School
2003 - 2007
CESEM Reims
NEOMA Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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