Margo Andros

Sharpshooter
DISC Type : CD

Fractional CMO at Pro-Tect Socks

New York City Metropolitan Area, United States

Overview

Margo Andros is a Fractional CMO who scales D2C and B2B brands through omnichannel growth, brand elevation, and performance marketing. With over 20 years of experience and a track record of driving $200M+ in client revenue, she holds a Klaviyo Product Certificate. Colleagues describe her as strategic, data-driven, and a transformative leader.

She is passionate about her professional journey, reflecting on the lessons of leadership and the importance of focusing on high-impact work. Margo aims to provide strategic clarity that empowers founders, helping them lead effectively and avoid burnout. Her focus is on creating sustainable, high-caliber scale for the companies she partners with.

Unique fact: Margo once increased a clients monthly revenue from paid performance channels by 2, 400% within four months.

Personality Overview

Thorough Evaluator

ROI Driven

Precise But Practical

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Omnichannel Growth
Specializes in scaling D2C and B2B brands by integrating strategies across e-commerce, retail, wholesale, and marketplaces to maximize profitability.
Profit-First Marketing
Emphasizes a "profit first" mentality, using data-driven strategies, MER modeling, and attribution to ensure marketing efforts deliver sustainable ROI for clients.
Founder Mentorship
Passionate about clearing strategic noise and aligning teams, which allows founders to lead effectively and scale their companies without burning out.

Media Appearances

Margo has no verified media appearances

Work History

9-2024
Fractional CMO at Pro-Tect Socks
5-2024
CMO & Head of Omnichannel Growth at Weatherman Umbrella
1-2020
Founder, CEO & Fractional CMO at LTV Approach
Fractional CMO at Medella Springs Healthcare
Fractional CMO at SAINT Jō

Education

Bachelor's degree from Florida State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Fractional CMO at Pro-Tect Socks
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Insights For Selling To Margo

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Margo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Margo

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Margo move?

  • If convinced, they can reach decisions quite fast.
  • Can Margo take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Margo

Personality Compatibility


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