Maria Incrocci

Questioner
DISC Type : c

SVP - GM Certification - Licensure & Assessment at Meazure Learning

Greater Chicago Area, United States

Overview

Maria Incrocci is the Senior Vice President of Assessment Development & Psychometric Services at Meazure Learning, where she leads multiple teams. She has over 17 years of experience in psychometrics and test development for national credentialing and educational organizations, and holds a Ph. D. in Educational Psychology from the University of Illinois Chicago.

Maria is actively involved in the professional community, serving as vice-chair for the ATP Certification and Licensure division and as a psychometric reviewer for the National Council of Certifying Agencies. She frequently speaks at industry events, such as the I. C. E. Exchange and ATP Innovations Conference.

She has a unique academic background, holding a Bachelors degree in Pharmacy before earning her Ph. D. in Educational Psychology.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Assessment Innovation
She frequently speaks at and attends the Association of Test Publishers (ATP) Innovations conference and discusses performance-based testing.
Credentialing Excellence
Actively involved with the Institute for Credentialing Excellence (I. C. E. ), participating in their annual exchange and serving on councils.
Exam Integrity
Her work focuses on ensuring assessments are valid and defensible, a key topic she discusses at industry conferences.

Media Appearances

Podcast 50: Modern Assessment Strategies with Maria Incrocci. Featured in Talented Learning

See Now

Work History

6-2022
SVP - GM Certification - Licensure & Assessment at Meazure Learning
6-2022
SVP Assessment Development & Psychometrics at Meazure Learning
1-2022 - 7-2022
Senior VP & GM Certification and Assessment at Scantron
4-2021 - 2-2022
VP Psychometrics at Scantron
4-2020 - 4-2021
Associate Director Evaluation, Exams & Assessment at American Academy of Orthopaedic Surgeons

Education

Doctor of Philosophy (Ph.D.) from University of Illinois Chicago
Bachelor’s Degree from University of Illinois College of Pharmacy

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Chicago Area, United States Job Level : Leadership Designation : SVP - GM Certification - Licensure & Assessment at Meazure Learning
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Maria

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Maria take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Maria

Personality Compatibility


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