Maria-Paula Lucero

Examiner
DISC Type : cs

Head of Capital Sales, Sub Saharan Africa at FLSmidth

City of Johannesburg, Gauteng, South Africa

Overview

Maria-Paula Lucero is the Head of Capital Sales for Sub-Saharan Africa at FLSmidth, where she has built her career through several technical and sales roles. She is a recognized expert in mining equipment, specializing in comminution and dewatering solutions for the African market, and actively participates in industry conferences like Comminution 23.

She is a key voice on applying specific technologies, such as vacuum disc filters for tailings in backfill applications at major copper mines.

Personality Overview

Tough To Convince

Late Adopter

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Mining Technology Sales
As Head of Capital Sales for Sub-Saharan Africa, she leads sales strategy and execution for FLSmidth's mining equipment in the region.
Comminution Processes
Her career includes being a Technology Specialist for crushers and attending industry events like 'Comminution '23', indicating deep expertise in ore crushing and grinding.
Mine Dewatering
Quoted in multiple articles discussing the technical specifics of vacuum disc filters for preparing tailings slurry in backfill applications at copper mines.

Media Appearances

Maria-Paula has no verified media appearances

Work History

5-2025
Head of Capital Sales, Sub Saharan Africa at FLSmidth
3-2010 - 7-2025
Technology Specialist - Crushers at FLSmidth
2-2006 - 4-2010
Project Coordinator at FLSmidth
2-2003 - 12-2005
Senior Customer Service Representative at FLSmidth
8-2000 - 1-2003
Senior Customer Service Representative at FLSmidth

Education

Maria-Paula has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : City of Johannesburg, Gauteng, South Africa Job Level : Mid-senior Designation : Head of Capital Sales, Sub Saharan Africa at FLSmidth
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Insights For Selling To Maria-Paula

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria-Paula is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Maria-Paula

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Maria-Paula move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Maria-Paula take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Maria-Paula

Personality Compatibility


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