Maria Zander

Questioner
DISC Type : c

Corporate Communications Manager at FIA – Fédération Internationale de l'Automobile

London, England, United Kingdom

Overview

Maria Zander is the Corporate Communications Manager at the FIA, the governing body for world motorsport. Her role involves managing communications for key initiatives across sustainability, safety, and technology. She holds a Master of Science from The London School of Economics and Political Science and previously worked in financial product sales at Bloomberg LP.

Marias professional focus is on the intersection of sport, technology, and social impact. She is deeply involved in campaigns promoting electric vehicle innovation, diversity and inclusion in motorsport, and leveraging AI to combat online abuse. She is passionate about connecting with leaders who are building solutions to global challenges.

She plays a key communications role in the FIAs global "United Against Online Abuse" initiative, a coalition tackling online toxicity in sport.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Combating Online Abuse
Manages communications for the FIA's "United Against Online Abuse" conference and initiative, focusing on research, advocacy, and leveraging AI for threat analysis.
Sustainable Transport
Actively promotes sustainability in motorsport, highlighting innovations in electric vehicle technology through her involvement with Formula E and #ClimateWeekNYC.
AI for Good
Is interested in how companies are leveraging AI to identify harmful messages and analyze threats, particularly in the context of creating safer online spaces.

Media Appearances

Maria has no verified media appearances

Work History

7-2025
Corporate Communications Manager at FIA – Fédération Internationale de l'Automobile
10-2024 - 7-2025
Associate at Sodali & Co
11-2022 - 10-2024
TMT Team at Sodali & Co
1-2022 - 11-2022
Account Manager - Financial Product Sales for Bavaria at Bloomberg LP
7-2021 - 1-2022
Fixed Income Specialist at Bloomberg LP

Education

2019 - 2020
Master of Science - MS from The London School of Economics and Political Science (LSE)
2015 - 2018
Bachelor of Arts (B.A.) from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Middle Designation : Corporate Communications Manager at FIA – Fédération Internationale de l'Automobile
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Maria

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Maria take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Maria

Personality Compatibility


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