Mariaesmeralda Paguaga Trewin

Activist
DISC Type : Cd

Vice President, Strategic Communications & Innovation at Americans for the Arts

Washington, District of Columbia, United States

Overview

Mariaesmeralda Paguaga Trewin is a results-driven executive with over 20 years of experience in strategic communications, marketing, and advocacy. As Vice President at Americans for the Arts, she drives transformational change through branding and campaigns. She holds a Bachelor of Arts from Carleton University.

She is deeply committed to leveraging innovation for social good, a passion that led her to found WeAid. Her career reflects a dedication to empowering communities and promoting peace, with over a decade of experience working with international non-governmental organizations.

She has been awarded the prestigious "Caracol de Plata" for Best Public Service Campaign five times for her work across Latin America.

Personality Overview

Logical And Quick

Observative

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Social Impact Innovation
Founded WeAid, an organization dedicated to using creative and innovative solutions to drive social good, community engagement, and meaningful change.
Strategic Communications
Her entire career is built on leading strategic communications, branding, and messaging for non-profits, government agencies, and international organizations.
Arts Advocacy
As the Vice President of Strategic Communications & Innovation at Americans for the Arts, her work is directly focused on championing the arts.

Media Appearances

Americans for the Arts Welcomes New Vice President of Strategic Communications & Innovation. Featured in Americans for the Arts (official website)

See Now

Work History

8-2022
Vice President, Strategic Communications & Innovation at Americans for the Arts
12-2009
Founder | Chief Strategist & Innovation Director at WeAid
9-2019 - 7-2022
Global Director, Office of Strategic Communications and Special Projects at PeaceTech Lab at United States Institute of Peace
11-2015 - 3-2017
Office of Innovation & Strategy at Pan American Development Foundation
12-2014 - 6-2015
Executive Office of the Mayor - Senior Advisor to the DMHHS - Communications at Government of the District of Columbia

Education

Bachelor of Arts - BA from Carleton University
Business Administration from Algonquin College of Applied Arts and Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : Washington, District of Columbia, United States Job Level : Senior Designation : Vice President, Strategic Communications & Innovation at Americans for the Arts
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Insights For Selling To Mariaesmeralda

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariaesmeralda is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Mariaesmeralda

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Mariaesmeralda move?

  • Their decision making speed is somewhere in the middle.
  • Can Mariaesmeralda take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Mariaesmeralda

Personality Compatibility


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