Mariana Belsaí García González

Sharpshooter
DISC Type : CD

MARKETING CAMPAIGN MANAGER at Würth España S.A.

Greater Barcelona Metropolitan Area, Spain

Overview

Mariana is a Brand Marketing Manager at Würth España S. A. with over 10 years of FMCG experience managing iconic brands like Johnnie Walker and Tanqueray. A graduate of EAE Business School, she is described by colleagues as creative, analytical, and strategic in her approach to leading omnichannel campaigns.

Mariana has a deep-rooted passion for the food and beverage industry that has been a constant throughout her career. She is intellectually curious, actively exploring the impact of AI on business and reflecting on the strategic value of the content she consumes and creates.

She scaled the Diageo Bar Academy program, which became a recognized benchmark for excellence across the Latin America and Caribbean region.

Personality Overview

Rigorous & Demanding

ROI Driven

Precise But Practical

They like to be in a position where they can control the conversation and terms.  They respond well to strong and respectful communication. They are not focused on building rapport and relationships.

Topics They Care About

Omnichannel Campaigns
Expert in designing and executing 360° marketing strategies (ATL, BTL, Digital) for major brands in the food and beverage sector.
Brand Growth
Focuses on long-term brand equity and growth, recently presenting a strategic marketing roadmap for 2026 at Würth España.
HORECA Innovation
Keenly interested in the future of the HORECA sector, especially the application of AI to transform customer experiences, a topic she explored at HIP 2025.

Media Appearances

Mariana has no verified media appearances

Work History

3-2024
MARKETING CAMPAIGN MANAGER at Würth España S.A.
7-2022 - 9-2023
BRAND MANAGER DELUXE PORTAFOLIO at Diageo
4-2019 - 6-2022
TRADE MARKETING MANAGER HORECA/OOH at Diageo
12-2016 - 3-2019
BRAND MANAGER JR. CERVEZA ZULIA AND MALTA REGIONAL at Cervecería Regional, C.A
10-2013 - 12-2016
BRAND MARKETING JR. at Ogilvy & Mather Andina

Education

10-2023 - 7-2024
Master of Marketing Direction from Universitat Politècnica de Catalunya
9-2023 - 7-2024
Master of Marketing and Sales Management from EAE Business School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Middle Designation : MARKETING CAMPAIGN MANAGER at Würth España S.A.
URL has been copied!

Insights For Selling To Mariana Belsaí

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariana Belsaí is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mariana Belsaí

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mariana Belsaí move?

  • They can take decisions very fast if you manage to convince them.
  • Can Mariana Belsaí take some risk or not?

  • The risks don’t matter much to them.

You And Mariana Belsaí

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.