Mariana Belsaí García González in

Mariana Belsaí García González

Sharpshooter · DISC type CD
MARKETING CAMPAIGN MANAGER at Würth España S.A.
📍 Greater Barcelona Metropolitan Area, Spain

Mariana is a Brand Marketing Manager at Würth España S. A. with over 10 years of FMCG experience managing iconic brands like Johnnie Walker and Tanqueray. A graduate of EAE Business School, she is described by colleagues as creative, analytical, and strategic in her approach to leading omnichannel campaigns.

Mariana has a deep-rooted passion for the food and beverage industry that has been a constant throughout her career. She is intellectually curious, actively exploring the impact of AI on business and reflecting on the strategic value of the content she consumes and creates.

She scaled the Diageo Bar Academy program, which became a recognized benchmark for excellence across the Latin America and Caribbean region.

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Experience
12 Years
Current Role
MARKETING CAMPAIGN MANAGER
Job Level
Middle
Location
Greater Barcelona Metropolitan Area, Spain
Personality Overview

How Mariana shows up

Rigorous & Demanding
ROI Driven
Precise But Practical

They like to be in a position where they can control the conversation and terms. They respond well to strong and respectful communication. They are not focused on building rapport and relationships.

Priorities

Topics Mariana cares about

Omnichannel Campaigns
Expert in designing and executing 360° marketing strategies (ATL, BTL, Digital) for major brands in the food and beverage sector.
Brand Growth
Focuses on long-term brand equity and growth, recently presenting a strategic marketing roadmap for 2026 at Würth España.
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Career

Work history

3-2024
MARKETING CAMPAIGN MANAGER
Würth España S.A.
7-2022 - 9-2023
BRAND MANAGER DELUXE PORTAFOLIO
Diageo
4-2019 - 6-2022
TRADE MARKETING MANAGER HORECA/OOH
Diageo
12-2016 - 3-2019
BRAND MANAGER JR. CERVEZA ZULIA AND MALTA REGIONAL
Cervecería Regional, C.A
10-2013 - 12-2016
BRAND MARKETING JR.
Ogilvy & Mather Andina
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
10-2023 - 7-2024
Master of Marketing Direction
Universitat Politècnica de Catalunya
9-2023 - 7-2024
Master of Marketing and Sales Management
EAE Business School
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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