Mariana is a Brand Marketing Manager at Würth España S. A. with over 10 years of FMCG experience managing iconic brands like Johnnie Walker and Tanqueray. A graduate of EAE Business School, she is described by colleagues as creative, analytical, and strategic in her approach to leading omnichannel campaigns.
Mariana has a deep-rooted passion for the food and beverage industry that has been a constant throughout her career. She is intellectually curious, actively exploring the impact of AI on business and reflecting on the strategic value of the content she consumes and creates.
She scaled the Diageo Bar Academy program, which became a recognized benchmark for excellence across the Latin America and Caribbean region.
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