Mariana González Vega

Inquisitor
DISC Type : Ic

UX Designer at Bold.co

Medellín, Antioquia, Colombia

Overview

Mariana is a bilingual Product Design Engineer and UX Designer, specializing in creating user-centered digital experiences. A graduate of Universidad EAFIT, she has a proven track record in wireframing, user research, and developing digital products that merge functionality with user satisfaction. Colleagues describe her as proactive, committed, and responsible.

Outside of her design work, Mariana has a strong entrepreneurial drive, having founded Emegé Bakery. In this role, she managed everything from product innovation to building a brand community through social media content and marketing. She is also a published illustrator, finding inspiration in everyday life.

Unique fact: She founded her own successful business, Emegé Bakery, while pursuing her design career.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

User-Centered Design
Her experience is centered on user research, wireframing, and interactive design to create products that improve users' lives.
Digital Product Strategy
She has experience assisting clients in structuring digital products and translating business needs into functional requirements.
Entrepreneurship
She founded and managed Emegé Bakery, handling product development, social media, and customer acquisition.

Media Appearances

Mariana has no verified media appearances

Work History

9-2024
UX Designer at Bold.co
7-2023 - 9-2024
Web Designer at On The Fuze (OTF)
10-2022 - 8-2023
Web Designer at On The Fuze (OTF)
1-2020 - 7-2023
Founder and Product Manager at Emegé Bakery
6-2022 - 11-2022
UX/UI Designer at Imaginamos

Education

7-2017 - 6-2022
Product Design Engineer from Universidad EAFIT

More Information

Social Presence :

Prographics :

Exp : 5 Location : Medellín, Antioquia, Colombia Job Level : N/A Designation : UX Designer at Bold.co
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Insights For Selling To Mariana

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariana is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mariana

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Mariana move?

  • They like to analyze well and then make their decisions.
  • Can Mariana take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Mariana

Personality Compatibility


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