Mariana Pinkovay Cintra Lyra

Critic
DISC Type : C

Product Manager Especialista Canais Digitais at Serasa Experian

São Paulo, São Paulo, Brazil

Overview

Mariana has no verified overview

Personality Overview

Critic

ROI Driven

Precise

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Mariana has no verified topics they care about

Media Appearances

Mariana has no verified media appearances

Work History

10-2025
Product Manager Especialista Canais Digitais at Serasa Experian
10-2022 - 10-2025
PM Canais Digitais / DesignOps at Avenue Code
10-2022 - 1-2023
PO Canais Digitais at Avenue Code
5-2022 - 10-2022
PO Canais digitais at Banco ABC Brasil
9-2021 - 5-2022
Especialista - Canais Digitais at Liberty Seguros Brasil

Education

2016 - 2017
pós graduação from Universidade Presbiteriana Mackenzie
2006 - 2009
Bacharel from Faculdade Sudoeste Paulistano

More Information

Social Presence :

Prographics :

Exp : 4 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Product Manager Especialista Canais Digitais at Serasa Experian
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Insights For Selling To Mariana

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariana is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Mariana

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Mariana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mariana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mariana

Personality Compatibility


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