Marie-Therese Cassidy
Login to view DISC.Marie-Therese Cassidy is the VP of Design for Europe at PepsiCo, where she leads her teams in creating award-winning, human-centric brand experiences. A graduate of The Glasgow School of Art, she has an extensive background in creative direction and brand strategy with global firms, shaping some of the worlds most recognizable consumer brands.
Her passion for design is fueled by a love for drawing and the arts. In a recent podcast, she shared that her creative process is inspired by a deep interest in opera and making emotional connections with audiences through her work, which she has pursued for over 20 years since moving to London.
Her team at PepsiCo became the first-ever in-house group to win Red Dot’s prestigious Agency of the Year Award, a major career highlight.
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