Mariela Enrici in

Mariela Enrici

Questioner · DISC type c
CEO at Nubi
📍 Argentina

Mariela Enrici is a seasoned executive with over 25 years of experience leading technology, fintech, and telecommunications companies in LATAM. As the CEO of Nubi, she specializes in scaling businesses, digital transformation, and commercial strategy. She holds a degree in Woman in Stem Entrepreneurship from IAE Business School.

She believes that organizations grow when business and people evolve together, emphasizing human-centric leadership and building teams with purpose. A core personal philosophy is the power of "good conversations" with teams, clients, and family to foster learning and connection. She is passionate about creating strong, supportive company cultures.

Under her leadership, Tuenti (a Movistar spinoff) doubled its customer base by migrating to a 100% digital model.

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Experience
32 Years
Current Role
CEO
Job Level
Leadership
Location
Argentina
Personality Overview

How Mariela shows up

Systematic
Cautious & Analytical
Not Easily Convinced

They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Mariela cares about

Digital Transformation
Her career has focused on driving digital-first models, from leading a 100% digital telco to her current work in the fintech space.
Employee Experience
A core focus of her work at Nubi is transforming corporate benefits to be personalized and valued by employees, simplifying HR processes.
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Career

Work history

4-2025
CEO
Nubi
2-2024 - 4-2025
Chief Marketing Officer en Nubi
Nubi
11-2022 - 2-2024
Head of Business Development - B2B
Naranja X
11-2020 - 10-2022
Country Manager - Tuenti Argentina
Tuenti Argentina
10-2019 - 11-2020
Gerente de Marketing Estrategico, Insights & Revenue Management
Movistar Argentina
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2019 - 2019
WISE - Woman in Stem Entrepreneurship
IAE Business School
2018 - 2018
Digital Mind
Universidad de 'San Andrés'​
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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