Marielle De Geest

Enthusiast
DISC Type : i

Lead Customer Insights Researcher at numa

Berlin, Berlin, Germany

Overview

Marielle de Geest is a customer insights and research leader at Numa, focused on uncovering customer needs to guide product decisions. Described as intelligent, creative, and compelling, she has extensive experience building and scaling research practices from the ground up at companies like Cogo and Trade Me. She holds a certification in AI for Customer Research.

She recently transitioned into the hospitality technology sector, a space she finds charming and exciting. Marielle demonstrates a keen interest in applying her skills to new industries and is certified as a Carbon Literate Professional, suggesting a passion for sustainable solutions and understanding environmental impact through technology.

Unique fact: As the first researcher at Cogo, she single-handedly established the companys entire research practice and processes from scratch.

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Building Research Practices
She built the research function from zero at Cogo and scaled the research democratization practice at Trade Me, showing a passion for establishing and growing insight capabilities.
Customer-centric Innovation
As interim Head of Innovation at Cogo, she led a squad to solve new client problems by rethinking existing product features, backed by user research and behavioral science.
AI in Research
Holds a recent certification in "AI for Customer Research, " indicating a proactive interest in leveraging new technologies to enhance her product and user experience skills.

Media Appearances

Marielle has no verified media appearances

Work History

2-2024
Lead Customer Insights Researcher at numa
7-2023 - 11-2023
Head of Innovation (Interim) at Cogo
10-2021 - 7-2023
Senior UX Researcher at Cogo
7-2021 - 10-2021
Senior UX Researcher at Trade Me
10-2020 - 7-2021
Intermediate UX Researcher at Trade Me

Education

2013 - 2016
Bachelor’s Degree from Massey University - Te Kunenga ki Pūrehuroa

More Information

Social Presence :

Prographics :

Exp : 7 Location : Berlin, Berlin, Germany Job Level : Middle Designation : Lead Customer Insights Researcher at numa
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Insights For Selling To Marielle

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marielle is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Marielle

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Marielle move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Marielle take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Marielle

Personality Compatibility


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