Marielle De Geest in

Marielle De Geest

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Lead Customer Insights Researcher at numa
📍 Berlin, Berlin, Germany

Marielle de Geest is a customer insights and research leader at Numa, focused on uncovering customer needs to guide product decisions. Described as intelligent, creative, and compelling, she has extensive experience building and scaling research practices from the ground up at companies like Cogo and Trade Me. She holds a certification in AI for Customer Research.

She recently transitioned into the hospitality technology sector, a space she finds charming and exciting. Marielle demonstrates a keen interest in applying her skills to new industries and is certified as a Carbon Literate Professional, suggesting a passion for sustainable solutions and understanding environmental impact through technology.

Unique fact: As the first researcher at Cogo, she single-handedly established the companys entire research practice and processes from scratch.

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Experience
7 Years
Current Role
Lead Customer Insights Researcher
Job Level
Middle
Location
Berlin, Berlin, Germany
Personality Overview

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Priorities

Topics Marielle cares about

Building Research Practices
She built the research function from zero at Cogo and scaled the research democratization practice at Trade Me, showing a passion for establishing and growing insight capabilities.
Customer-centric Innovation
As interim Head of Innovation at Cogo, she led a squad to solve new client problems by rethinking existing product features, backed by user research and behavioral science.
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Career

Work history

2-2024
Lead Customer Insights Researcher
numa
7-2023 - 11-2023
Head of Innovation (Interim)
Cogo
10-2021 - 7-2023
Senior UX Researcher
Cogo
7-2021 - 10-2021
Senior UX Researcher
Trade Me
10-2020 - 7-2021
Intermediate UX Researcher
Trade Me
In the press

Media appearances

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Education
2013 - 2016
Bachelor’s Degree
Massey University - Te Kunenga ki Pūrehuroa
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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