Mariia Horobets

Critic
DISC Type : C

Lead UX/UI designer & Branding specialist at Brand Vision Marketing

Toronto, Ontario, Canada

Overview

Mariia Horobets is a Lead UX/UI Designer and Branding Specialist at Brand Vision Marketing with over seven years of experience. She specializes in creating intuitive digital products, mobile apps, and SaaS platforms for B2B and B2C clients. She holds Bachelors and Masters degrees from the National Technical University "Kharkiv Polytechnic Institute".


Mariia is also an Education Mentor at the Projector Institute, combining her professional practice with teaching.

Personality Overview

Critic

Objective Thinker

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Digital Product Design
Focuses on the entire product lifecycle for SaaS, B2B/B2C projects, and mobile applications, from conception and UX audits to final visual redesign.
User-Centric Interfaces
Her stated goal is to develop intuitive, user-friendly, and understandable design solutions that directly improve business performance and user experience.
Low-Code Platforms
Highlights specific expertise in designing for modern web platforms, identifying herself as Webflow, Wix, and Shopify-Friendly in her professional headline.

Media Appearances

Mariia has no verified media appearances

Work History

9-2023
Lead UX/UI designer & Branding specialist at Brand Vision Marketing
6-2018
Web Designer at Freelance
8-2022 - 10-2023
Education Mentor at Projector Institute
9-2022 - 9-2023
Web Designer at Logity
9-2020 - 1-2023
Product Designer at Planit-inc.

Education

2015 - 2021
Бакалавр from National Technical University "Kharkiv Polytechnic Institute"
Магистр from National Technical University "Kharkiv Polytechnic Institute"

More Information

Social Presence :

Prographics :

Exp : 7 Location : Toronto, Ontario, Canada Job Level : Middle Designation : Lead UX/UI designer & Branding specialist at Brand Vision Marketing
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Insights For Selling To Mariia

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Mariia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Mariia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mariia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mariia

Personality Compatibility


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