Marina Cappelletti

Questioner
DISC Type : c

Corporate Marketing & Communication at Bocconi University

Milan, Lombardy, Italy

Overview

Marina has no verified overview

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Marina has no verified topics they care about

Media Appearances

Marina has no verified media appearances

Work History

3-2020
Corporate Marketing & Communication at Bocconi University
1-2001
communication projects and corporate identity manager at Bocconi University
1-2001
Communication Project Manager at Bocconi University
1-1992 - 12-2000
marketing assistant at Elemond Scuola

Education

2012 - 2012
executive master from Business School - Il Sole 24 ore
1983 - 1990
Laurea from Università degli Studi di Milano

More Information

Social Presence :

Prographics :

Exp : 34 Location : Milan, Lombardy, Italy Job Level : Middle Designation : Corporate Marketing & Communication at Bocconi University
URL has been copied!

Insights For Selling To Marina

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Marina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Marina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Marina

Personality Compatibility


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