Alicia Macha in

Alicia Macha

Enthusiast · DISC type i
Vice President of Merchandising at Star Furniture
📍 Greater Houston, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
31 Years
Current Role
Vice President of Merchandising
Job Level
Senior
Location
Greater Houston, United States
Personality Overview

How Alicia shows up

Consensus Focused
Optimistic
Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Priorities

Topics Alicia cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2023
Vice President of Merchandising
Star Furniture
6-2018 - 6-2023
Buyer - Occasional, Home Office, Entertainment, Wall Units, Accents, Accessories & Bedding
Star Furniture
5-2017 - 5-2018
Senior Case Goods & Bedding Buyer
Conn's HomePlus
3-2016 - 5-2017
Senior Consumer Electronics Buyer
Conn's HomePlus
8-2015 - 3-2016
Territory Manager
OneCoast
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1989 - 1993
BA
Sam Houston State University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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