Mark Andrews

Energizer
DISC Type : I

Chief Executive Officer at Halo Foods Ltd

United Kingdom

Overview

Mark Andrews is a seasoned executive in the consumer goods industry, currently serving as the CEO of Halo Foods Ltd. His extensive career includes over two decades at Mars, where he held significant leadership roles such as Managing Director for Wrigley UK and Managing Director for Petcare in China. He is an alumnus of Aston University.

Personality Overview

Full Of Energy

Believer

Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

FMCG Leadership
Possesses a long track record of executive leadership in the fast-moving consumer goods sector, including CEO roles at Halo Foods and Armitage Pet Care.
Business Growth
Has a history of delivering significant growth for major brands and was appointed to drive growth and innovation in his current role at Halo Foods.
Pet Care Sector
Previously served as CEO of Armitage Pet Care and held senior roles in Mars' petcare division, indicating deep expertise in this market.

Media Appearances

Mark has no verified media appearances

Work History

4-2022
Chief Executive Officer at Halo Foods Ltd
4-2018 - 12-2021
CEO at Armitage Pet Care
1-2014 - 9-2017
Managing Director UK - Wrigley at Mars
5-2009 - 12-2013
Managing Director China - Petcare at Mars
5-2006 - 4-2009
GENERAL MANAGER, Care and Treats Europe - Petcare at Mars

Education

1989 - 1993
Bachelors from Aston University

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Halo Foods Ltd
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Mark

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Mark take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Mark

Personality Compatibility


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