Mark B Hirsch in

Mark B Hirsch

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Founder at TrueQoE
📍 Delray Beach, Florida, United States

Mark B Hirsch is the founder of TrueQoE, a financial intelligence platform for SMB and lower-middle-market transactions. He operates as a fee-for-service advisor, providing independent judgment on acquisitions, exits, and value creation. He holds FINRA certifications and a degree in Psychology and Sociology from the University at Albany. People who have worked with him describe him as personable, focused, and a brilliant source of insight.

Outside of his direct M&A advisory work, Mark has entrepreneurial experience co-founding a direct-to-consumer dermatological skincare venture. His background in psychology and sociology likely provides a unique perspective on the human dynamics involved in high-stakes business negotiations and decision-making.

Unique fact: He works on a fee-for-service basis and does not earn commissions on closings, ensuring his judgment remains independent.

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Experience
30 Years
Current Role
Founder
Job Level
Leadership
Location
Delray Beach, Florida, United States
Personality Overview

How Mark shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mark cares about

SMB Transactions
His entire professional focus is on advising buyers, owners, and capital partners through the complexities of small and medium-sized business acquisitions and exits.
Quality of Earnings
He frequently posts about the importance of Quality of Earnings (QoE) reports in M&A, especially in relation to new SBA lending requirements.
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Career

Work history

6-2026
Founder
TrueQoE
3-2024
Co-Founder
AK Botanicals
11-2023 - 2-2026
Corporate Development
Reliant Coffee
12-2017
Managing Member · Founder
StrategicLever
12-2017 - 1-2020
Managing Director
Morph4Sys
In the press

Media appearances

About TrueQoE | Built by a Dealmaker, Governed by Evidence. Featured in TrueQoE (company website)
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Education
1990 - 1992
Psychology and Sociology Double Major
University at Albany
1988 - 1989
Liberal Arts and Sciences/Liberal Studies
Boston University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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