Mark Bodger ACMA

Evaluator
DISC Type : SCD

DIRECTOR at ICit Business Intelligence

Knutsford, England, United Kingdom

Overview

Mark is a Director at ICit Business Intelligence with over 25 years of experience in Financial Planning & Analysis. A CIMA-qualified accountant, he specializes in implementing Workday Adaptive Planning and IBM Planning Analytics to streamline financial processes for CFOs. Colleagues describe him as personable, knowledgeable, and highly professional.

For the first 20 years of his career, Mark worked in internal finance roles as a self-described "spreadsheet survivor" before transitioning to business development. Instead of New Years resolutions, he undertakes a 365-day self-discipline challenge each year as a personal test of commitment and consistency.

Unique fact: He spent two decades as an FP&A Manager and "forecast firefighter" before becoming a solutions advisor, giving him deep insider knowledge.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

FP&A Transformation
His entire career is dedicated to helping CFOs and FP&A teams streamline planning, reduce budget cycle times by over 30%, and increase their strategic focus.
Corporate Performance Management
He is an expert in implementing world-class CPM solutions, specifically Workday Adaptive Planning and IBM Planning Analytics, to optimize corporate performance.
Challenging Inefficiency
He actively challenges finance teams to stop accepting bloated planning cycles and excessive complexity as the norm, advocating for simpler, more effective processes.

Media Appearances

Mark Bodger – Director at ICit Business Intelligence (Profile). Featured in The Org

See Now

Work History

10-2005
DIRECTOR at ICit Business Intelligence
11-2002 - 10-2005
BUSINESS INFORMATION CONTROLLER at Shop Direct
10-1999 - 10-2002
FINANCIAL CONTROLLER SUPPLY CHAIN at Shop Direct
2-1993 - 9-1999
FINANCIAL PLANNING & ANALYSIS MANAGER at N Brown Group
7-1990 - 1-1993
COMPANY ACCOUNTANT at ARM Construction Ltd

Education

Accounting and Finance from CIMA
Bachelor's Degree from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 38 Location : Knutsford, England, United Kingdom Job Level : Mid-senior Designation : DIRECTOR at ICit Business Intelligence
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mark

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mark take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mark

Personality Compatibility


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