Mark Cardella, CUCME

Questioner
DISC Type : c

Vice President, Marketing and Communications at Pacific Service Credit Union

Concord, California, United States

Overview

Mark has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

12-2024
Vice President, Marketing and Communications at Pacific Service Credit Union
1-2020 - 12-2024
AVP, Marketing and Communications at Pacific Service Credit Union
12-2014 - 1-2020
Marketing and Communications Manager at Pacific Service Credit Union
6-2011 - 9-2013
Branch Manager at Patelco Credit Union
9-2008 - 6-2011
AVP / Branch Manager at Wells Fargo

Education

2001 - 2006
Bachelor's degree from California State University, Chico

More Information

Social Presence :

Prographics :

Exp : 16 Location : Concord, California, United States Job Level : Senior Designation : Vice President, Marketing and Communications at Pacific Service Credit Union
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mark

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mark take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mark

Personality Compatibility


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