Mark Crane

Initiator
DISC Type : Di

Chief Executive Officer at COACHD Limited

Feering, England, United Kingdom

Overview

Mark Crane is a commercial insurance leader with over 20 years of experience, currently serving as the Founder and Director of Evolution Risk Group and CEO of COACHD Limited. He focuses on improving the insurance industrys perception by providing proactive, value-added solutions for company directors and CFOs. Colleagues describe him as professional, passionate, and commercially minded.

Outside of his brokerage, Mark is deeply invested in professional development as a public speaking and career coach. His posts suggest a disciplined and high-energy approach to his work week, which he starts with early morning fitness sessions, indicating a strong commitment to personal well-being and peak performance.

A unique aspect of his company culture is the never work on your birthday policy he has implemented for his team.

Personality Overview

Conviction Driven

Risk-Accepting

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Rethinking Insurance
His mission is to improve the insurance industry's perception and believes most businesses have a process problem, not an insurance problem, focusing on tangible value and cost savings.
Coaching & Development
As the CEO of COACHD Limited, he is an expert in sales, career, and public speaking coaching, and takes pride in seeing his team members develop and grow.
Effective Claims Management
He is building his brokerage around a superior claims process, believing it's a critical differentiator where most competitors fail to deliver on their promises.

Media Appearances

Mark has no verified media appearances

Work History

8-2024
Chief Executive Officer at COACHD Limited
7-2021
Founder & Company Director at Evolution Risk Group
1-2016 - 7-2021
Technology | Cyber | Media & Entertainment Practice Leader at Travelers Europe
8-2012 - 12-2015
Regional Underwriting Officer at Travelers Europe
1-2008 - 8-2012
Regional Underwriting Manager at AIG

Education

9-1994 - 9-1999
Business/Commerce from Warren Comprehensive School

More Information

Social Presence :

Prographics :

Exp : 26 Location : Feering, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at COACHD Limited
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mark

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Mark take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Mark

Personality Compatibility


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