Mark Farley

Questioner
DISC Type : c

Vice President Operations at Aerojet Rocketdyne

Huntsville, Alabama, United States

Overview

Mark has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

6-2020
Vice President Operations at Aerojet Rocketdyne
10-2017 - 6-2020
Director of Manufacturing and Supply Chain - Americas at BASF
12-2013 - 10-2017
Site Manager at BASF
4-2010 - 11-2013
Site Manager at BASF
10-2006 - 4-2010
Process Engineer at BASF

Education

1998 - 2000
Bachelor's degree from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 25 Location : Huntsville, Alabama, United States Job Level : Senior Designation : Vice President Operations at Aerojet Rocketdyne
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mark

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mark take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mark

Personality Compatibility


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