Mark H. Friedman, MBA, CDP, CAPS, LTCCP®

Pioneer
DISC Type : DIS

Member of the Board of Advisors at Sensi.AI

Greater Boston, United States

Overview

Mark is the Owner of Senior Helpers Boston & South Shore, a leading home-care agency. With an MSIA from Carnegie Mellon University, he also serves on advisory boards for companies like Sensi. AI. Colleagues describe him as visionary, strategic, and results-driven, with a focus on setting high standards in senior care.

Drawing from his experience as a family caregiver, Mark is a passionate advocate for seniors. He is an author and frequent contributor to local publications, sharing lessons on navigating aging. His commitment extends to community involvement, where he was the founding president of his synagogue, shaping his perspective on elder care.

Unique fact: Mark is one of only two certified trainers in Massachusetts for the Virtual Dementia Tour (VDT®), a tool that simulates the physical phases of dementia.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Senior Home Care
Owns and operates Senior Helpers Boston & South Shore, focusing on Alzheimer's, Dementia, and Parkinson's care. He is a vocal advocate for home care licensing in Massachusetts.
Aging Technology
Serves on the advisory board for Sensi. AI, an in-home virtual care agent, and Assured Allies, which focuses on technology to manage the financial risks of longevity.
Dementia Care
He is a Certified Dementia Practitioner and one of two certified trainers in Massachusetts for the Virtual Dementia Tour, an immersive teaching tool.

Media Appearances

Mark has no verified media appearances

Work History

9-2020
Member of the Board of Advisors at Sensi.AI
8-2009
Owner at Senior Helpers Boston & South Shore
11-2019 - 8-2022
Vice President of Services & Operations at Assured Allies
1-2019 - 11-2019
Advisory Board Member at Assured Allies
6-2017 - 2-2021
Member - Board of Advisors at Rocket Wagon

Education

1-2025 - 1-2025
Long Term Care Claims Professional (LTCCP) Designation from LTC Claims Training, LLC
1991 - 1993
MSIA (MBA) from Carnegie Mellon University - Tepper School of Business

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Boston, United States Job Level : N/A Designation : Member of the Board of Advisors at Sensi.AI
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Insights For Selling To Mark H.

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark H. is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Mark H.

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Mark H. move?

  • They are generally fast movers and can take quick decisions
  • Can Mark H. take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Mark H.

Personality Compatibility


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