Mark Humrichouser

Commander
DISC Type : D

Vice President of System Solution Sales & Marketing at Audio-Technica

Lake Zurich, Illinois, United States

Overview

Mark has no verified overview

Personality Overview

Very Quick

Decisive

Impact-Driven

They are not always relationship oriented.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

6-2024
Vice President of System Solution Sales & Marketing at Audio-Technica
6-2018 - 5-2023
Vice President, Global Sales at Shure Incorporated
2-2017 - 6-2018
Managing Director/Vice President, Americas and Asia Pacific at Shure Incorporated
1-2009 - 2-2017
Americas Business Unit VP & General Manager, (6/2014-2/2017); General Manager (1/2009 - 6/2014) at Shure Incorporated
9-2006 - 12-2008
Sales Director, U.S. Business Unit at Shure Incorporated

Education

B.B.A. from Radford University
Shure Leadership Program for Directors from Kensington International

More Information

Social Presence :

Prographics :

Exp : 28 Location : Lake Zurich, Illinois, United States Job Level : Senior Designation : Vice President of System Solution Sales & Marketing at Audio-Technica
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mark

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Mark take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Mark

Personality Compatibility


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