Mark Luburic

Observer
DISC Type : ic

Senior Product Manager at Southwest Airlines

McKinney, Texas, United States

Overview

Mark is a senior product leader who specializes in delivering data-centric products from discovery to launch. He built a mission-critical operations and compliance platform for over 70, 000 employees at Southwest Airlines and was a founding contributor to the Snowflake Data Marketplace. He holds multiple Databricks certifications and a Masters from the University of Denver.

Outside of his direct product management roles, Mark is a self-professed media fanatic who enjoys consuming a wide array of news sources. His early career included a business development internship at a global medical device company, indicating a broad interest in technologys application across different industries.

He was one of the first members of the team that shaped the early product roadmap for the Snowflake Data Marketplace.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Data Marketplaces
As a founding contributor to the Snowflake Data Marketplace, he helped shape its initial product roadmap, focusing on governance, discovery, and go-to-market initiatives.
Enterprise Platforms
Led the 0-to-1 implementation of a company-wide workflow platform on Salesforce at Southwest Airlines, establishing a new system for infrastructure demand.
Product Storytelling
Expresses a passion for building products that connect data, systems, and people into decisions that matter, with an emphasis on trust and usability.

Media Appearances

Mark has no verified media appearances

Work History

12-2022
Senior Product Manager at Southwest Airlines
12-2020 - 12-2022
Product Manager | Data Marketplace at Snowflake
10-2017 - 12-2020
Associate Product Manager at TIBCO
6-2015 - 10-2017
Product Development Analyst at Kennedy Marketing Group, Inc.
6-2012 - 6-2015
Business Development Intern at Fotona d.o.o.

Education

9-2025 - 11-2026
Master of Science - MS from University of Denver
Bachelor of Arts - BA from Chapman University

More Information

Social Presence :

Prographics :

Exp : 13 Location : McKinney, Texas, United States Job Level : Middle Designation : Senior Product Manager at Southwest Airlines
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mark

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mark take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Mark

Personality Compatibility


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