Mark McKeown

Doer
DISC Type : ds

Managing Director at Cambridge Corten

Greater Cambridge Area, United Kingdom

Overview

Mark McKeown is a seasoned business founder, currently running two distinct companies: Impulse Point of Purchase and Cambridge Corten. He is a retail specialist with expertise in design, UK manufacturing, and overseas supply chain management. People who have worked with him describe him as resilient.


His company, Impulse Point of Purchase, recently celebrated its 20th anniversary, showcasing his long-term commitment and success in the industry.

Personality Overview

Fast-paced

Deliberate Doer

Risk-Accepting

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Retail Display Design
As the owner of Impulse Point of Purchase, he has over two decades of experience designing and building creative point-of-purchase displays.
Business Growth
He works as a Management Consultant and Non-Executive Director for expanding businesses, focusing on improving sales and profitability.
UK Manufacturing
His background highlights a focus on UK Manufacturing Excellence, a core component of his business operations at his 10, 000 sq ft facility in Bedfordshire.

Media Appearances

Mark has no verified media appearances

Work History

1-2023
Managing Director at Cambridge Corten
1-2005
Owner / Managing Director at Impulse Point of Purchase Ltd
10-2014
Owner / Director at Cirka Creative Ltd
Divisional MD at MICE Group PLC
OPS Manager at Concept

Education

1989 - 1992
Education details unavailable from Anglia Ruskin University
Education details unavailable from Long Road VI

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Cambridge Area, United Kingdom Job Level : Mid-senior Designation : Managing Director at Cambridge Corten
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mark

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mark take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mark

Personality Compatibility


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