Mark Pryce

Observer
DISC Type : ci

Tax Partner at Azets

Greater Glasgow Area, United Kingdom

Overview

Mark Pryce is a Tax Partner at Azets Glasgow office with over two decades of experience in corporate and international tax. A Chartered Accountant, he leads a large team and specializes in tax forecasting, automation, and advising public and private organizations. He previously spent 16 years at Ernst & Young and 6 years at The Weir Group PLC.

He is passionate about the problem-solving aspect of taxation, finding it highly rewarding to help family-owned businesses structure their affairs in a way that safeguards jobs, communities, and family legacies.

Mark is a mentor for the ICAS global virtual career mentoring program.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Family Business Advisory
Finds it rewarding to help family-owned businesses with succession planning and structuring their affairs to protect their legacies, jobs, and communities.
Corporate & International Tax
Specializes in corporate and international tax, with extensive experience in tax forecasting, tax audits, and handling complex enquiries from tax authorities like HMRC.
Scottish Tax Landscape
Actively discusses and comments on the evolving tax landscape in Scotland, including fiscal changes announced in the Scottish Budget.

Media Appearances

Mark Pryce | Our people | Azets UK. Featured in Azets

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Azets: Scots' SMEs and entrepreneurs brace for tax rises. Featured in Scottish Financial News

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Azets Barometer reveals businesses' concerns over tax regime's impact. Featured in Scottish Financial News

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Work History

9-2020
Tax Partner at Azets
1-2016
Tax Partner at Azets
1-2011 - 12-2015
Senior Tax Manager at The Weir Group PLC
Senior Tax Manager at Ernst & Young

Education

2013 - 2014
Postgraduate Certificate in Management from University of Strathclyde
1990 - 1993
Chartered Accountant (CA) from ICAS - The Professional Body of CAs

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Glasgow Area, United Kingdom Job Level : Middle Designation : Tax Partner at Azets
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mark

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Mark take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Mark

Personality Compatibility


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