Mark Van den Berg

Sharpshooter
DISC Type : DC

Chief Marketing Officer at Spotler Group

Nederland

Overview

Mark van den Berg serves as the Chief Marketing Officer at Spotler Group, bringing over two decades of marketing expertise, with more than ten years dedicated to the SaaS industry. Colleagues describe him as ambitious, dedicated, and a natural networker, highlighting his strong leadership and vision in branding and strategy.

Outside of his executive role, Mark is a passionate football fan, regularly supporting his favorite club, NAC Breda. He also channels his industry knowledge into writing, contributing as a blogger for prominent Dutch marketing platforms like Frankwatching, where he discusses email marketing and marketing automation.

He is a public speaker who recently shared his vision on the intersection of E-mail marketing and AI at the 20th edition of Digital Dialogues.

Personality Overview

Fast But Analytical

ROI Driven

Thorough Evaluator

They respond well to strong and respectful communication.  They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact.

Topics They Care About

AI in Marketing
He is a public speaker on AI's role in email marketing and his company is heavily investing in making AI marketing accessible in its software.
SaaS Marketing
With over 15 years in SaaS, he focuses on positioning and marketing software for B2B, ecommerce, and non-profit organizations across Europe.
Content Creation
As a long-time blogger for major Dutch platforms like Frankwatching, he writes extensively on email marketing, marketing automation, and other MarTech topics.

Media Appearances

Mark has no verified media appearances

Work History

2-2024
Chief Marketing Officer at Spotler Group
8-2020 - 2-2024
Managing Director at Spotler NL
6-2017 - 8-2020
Commercieel Manager at Spotler NL
7-2015 - 7-2020
Blogger at Frankwatching
1-2015 - 12-2019
Blogger at DutchCowboys

Education

1997 - 2001
Ba from Avans University of Applied Sciences
2010 - 2011
NIMA-C1 from NIMA / NCOI Opleidingsgroep

More Information

Social Presence :

Prographics :

Exp : 13 Location : Nederland Job Level : Leadership Designation : Chief Marketing Officer at Spotler Group
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mark

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • If convinced, they can reach decisions quite fast.
  • Can Mark take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Mark

Personality Compatibility


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