Mark Yearout

Captain
DISC Type : DS

Chief Executive Officer (CEO) at Murfin Media/Western Kansas Broadcast Center/My Town Media

Wichita, Kansas, United States

Overview

Mark has no verified overview

Personality Overview

Consummate Professional

Decisive But Calm

Output-Driven

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

4-2023
Chief Executive Officer (CEO) at Murfin Media/Western Kansas Broadcast Center/My Town Media
6-2022 - 7-2023
President at Western Kansas Broadcast Center LLC
1-2018 - 6-2022
Vice President/General Manager at Southwind Broadcasting, LLC
8-2005 - 7-2023
General Sales Manager at Entercom Radio
2-2004 - 8-2005
Director of Sales at Entercom Radio

Education

1969 - 1972
Journalism from KU, K-State & Butler Juco
Education details unavailable from Wellington & South Haven

More Information

Social Presence :

Prographics :

Exp : 24 Location : Wichita, Kansas, United States Job Level : Leadership Designation : Chief Executive Officer (CEO) at Murfin Media/Western Kansas Broadcast Center/My Town Media
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mark

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mark take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mark

Personality Compatibility


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