Marlèn Barrull

Critic
DISC Type : C

Head of Digital Engineering - PLM at T-Systems Iberia

Barcelona, Catalonia, Spain

Overview

Marlèn Barrull is the Head of Digital Engineering - PLM at T-Systems Iberia, focusing on industrial transformation. With a PDD from IESE Business School, she specializes in PLM projects, Digital Factory, and Industrial IoT. A former colleague described her as an excellent professional in continuous growth, with a great capacity for launching new projects.

She is a speaker at industry events, having presented on topics like energy efficiency and digital transformation in industrial settings at congresses such as the Smart Energy Congress and Food 4 Future.

Unique fact: Marlèn recently highlighted a collaboration with CERN at the Big Science Business Forum, showcasing a jointly developed solution for the future of Digital Engineering.

Personality Overview

Precise

Information Seeker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Digital Engineering
Leads the Digital Engineering and PLM team, frequently posts about the topic, and highlights collaborations with major clients like CERN.
Industrial Transformation
Her core expertise involves using digitalization, PLM, and IoT to transform industrial processes, a topic she speaks on at industry events.
PLM Solutions
Her role is centered on Product Lifecycle Management. She actively promotes solutions and webinars on PLM integration and partner data exchange.

Media Appearances

Marlèn has no verified media appearances

Work History

6-2024
Head of Digital Engineering - PLM at T-Systems Iberia
5-2022 - 6-2024
Industrial Transformation Expert at T-Systems Iberia
10-2020 - 4-2022
Key Account Manager at CADTECH (CT Solutions Group)
8-2016 - 10-2020
Account Manager en ABGAM at SEGULA Technologies
1-2016 - 8-2016
Account Manager & R&D Certification at OCA GLOBAL

Education

9-2022 - 3-2023
PDD from IESE Business School
Gestión y Administración Pública from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 18 Location : Barcelona, Catalonia, Spain Job Level : Mid-senior Designation : Head of Digital Engineering - PLM at T-Systems Iberia
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Insights For Selling To Marlèn

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marlèn is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Marlèn

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Marlèn move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marlèn take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marlèn

Personality Compatibility


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