Marlena Rogers is the Director of CRM Systems at Volaris Group, where she leads the Global CRM Center of Excellence. An expert in sales and marketing automation with a Bachelor of Commerce, she is described by peers as focused, dedicated, and an exceptional project manager.
She successfully turned around a struggling project and led a global Salesforce. com deployment for over 600 users.
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Experience
17 Years
Current Role
Director, CRM Systems
Job Level
Mid-senior
Location
Round Rock, Texas, United States
Personality Overview
How Marlena shows up
Relationship Oriented
Enthusiastic
Believer
They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections.
Priorities
Topics Marlena cares about
CRM Optimization
Her current role focuses on establishing a CRM Center of Excellence, optimizing system use, and sharing best practices across all business units at Volaris Group.
Sales & Marketing Automation
Her expertise involves implementing effective CRM and marketing automation tools, including integrating platforms like Salesforce and Marketo to improve sales processes.
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Career
Work history
2-2014
Director, CRM Systems
Volaris Group
10-2011 - 1-2014
Director, Sales Operations
Mitel
9-2007 - 9-2011
Solution Architect/ Principal Consultant/ Project Manager
Salesforce.com
Director of Sales Operations
Polycom
Business Process Manager
Accord Networks
In the press
Media appearances
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Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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