Marsha Bernard

Examiner
DISC Type : cs

Executive Assistant to President and Executive Vice President at American Farm Bureau Federation

Fredericksburg, Virginia, United States

Overview

Marsha has no verified overview

Personality Overview

Process Oriented

Unexpressive

Late Adopter

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Marsha has no verified topics they care about

Media Appearances

Marsha has no verified media appearances

Work History

4-2019
Executive Assistant to President and Executive Vice President at American Farm Bureau Federation
11-2011 - 12-2021
Personal Stylist and Wardrobe Consultant at J. HILBURN MEN'S CLOTHIER
6-2017 - 11-2018
Executive Assistant to the Executive Director and CEO at National School Boards Association
12-2015 - 5-2017
Executive Assistant to the CEO at Andrews Federal Credit Union
6-2013 - 12-2015
Executive Assistant to Chairman, President and CEO at Bank of Georgetown

Education

1988 - 1992
Bachelor of Science (BS) from Winthrop University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Fredericksburg, Virginia, United States Job Level : Leadership Designation : Executive Assistant to President and Executive Vice President at American Farm Bureau Federation
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Insights For Selling To Marsha

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marsha is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Marsha

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Marsha move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Marsha take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Marsha

Personality Compatibility


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