Marshall Toholsky

Visionary
DISC Type : Ds

Account Executive at Frase

Atlanta, Georgia, United States

Overview

Marshall is an accomplished Account Executive specializing in the AI and E-commerce sectors. He has a track record of exceptional performance, having achieved 366% of his goal in a single quarter at Taboola. A graduate of the University of North Georgia, people he has worked with describe him as positive, enthusiastic, and a solid communicator.

Outside of his professional life, Marshall maintains a keen interest in the evolving landscape of E-commerce and AI-driven solutions, often sharing insights on how technology can solve industry challenges like data silos and content creation.

Unique fact: He engineered outbound sales sequences that were adopted company-wide at Frase, boosting meeting-to-opportunity conversion rates by 33% quarter over quarter.

Personality Overview

Goal-Oriented

Early Adopter

Objective Evaluator

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI-Powered Content
Works for an AI writing platform and posts about using AI to achieve higher conversion rates and save time.
E-commerce Optimization
Expressed excitement about returning to the E-commerce world and discusses challenges like product copy prioritization and data silos.
Sales Performance
Consistently exceeded sales goals, finishing one quarter at 366% and another at 473% of his target.

Media Appearances

Marshall has no verified media appearances

Work History

11-2023 - 12-2025
Account Executive at Frase
5-2022 - 11-2023
Account Executive - Growth at Taboola
4-2021 - 5-2022
Business Development Representative at Klevu
8-2020 - 4-2021
Success Manager at Digital Media Nation LLC
11-2018 - 8-2020
Venue team member at The Ruins at Kellum Valley Farm

Education

9-2016 - 5-2020
Marketing from University of North Georgia
2016 - 2020
Bachelor of Business Administration - BBA from University of North Georgia - Mike Cottrell College of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : Atlanta, Georgia, United States Job Level : N/A Designation : Account Executive at Frase
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Insights For Selling To Marshall

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marshall is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Marshall

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Marshall move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Marshall take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Marshall

Personality Compatibility


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