Martha Arellano in

Martha Arellano

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Growth Planning Manager at Coca-Cola FEMSA
📍 Mexico City Metropolitan Area

Martha is a Growth Planning Manager at Coca-Cola FEMSA specializing in HR strategy, analytics, and organizational design. Leveraging her Masters in International Management, colleagues consistently describe her as committed, dedicated, and highly organized. She excels in talent development and driving impactful change within the organization.

Demonstrating a passion for continuous education, Martha recently completed a Financial Management program at Duke University. Her background also includes a certification in teaching young learners, suggesting a personal interest in educational frameworks and youth development outside of her corporate focus.

Unique fact: She is an award-winning professional who earned second place in the prestigious Jacques Delors Award.

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Experience
9 Years
Current Role
Growth Planning Manager
Job Level
Middle
Location
Mexico City Metropolitan Area
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Martha cares about

HR Strategy & Analytics
Her career has progressed through multiple HR roles at Coca-Cola FEMSA, with a consistent focus on strategy, planning, and data-driven organizational effectiveness.
Change Management
This is a key stated skill, with recommendations highlighting her ability to manage complex initiatives and effectively guide stakeholders to deliver value.
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Career

Work history

12-2023
Growth Planning Manager
Coca-Cola FEMSA
1-2022 - 12-2023
HR Strategy and Planning Lead
Coca-Cola FEMSA
9-2020 - 12-2021
Global HR Analytics Executive
Coca-Cola FEMSA
10-2019 - 9-2020
Labor Relations Specialist
Coca-Cola FEMSA
2-2018 - 10-2019
Knowledge Management Specialist
Coca-Cola FEMSA
In the press

Media appearances

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Education
1-2022 - 3-2023
Master's degree in International Management
Universidad Complutense de Madrid
6-2025 - 9-2025
Financial Management
Duke University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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