Martha Arellano

Critic
DISC Type : C

Growth Planning Manager at Coca-Cola FEMSA

Mexico City Metropolitan Area

Overview

Martha is a Growth Planning Manager at Coca-Cola FEMSA specializing in HR strategy, analytics, and organizational design. Leveraging her Masters in International Management, colleagues consistently describe her as committed, dedicated, and highly organized. She excels in talent development and driving impactful change within the organization.

Demonstrating a passion for continuous education, Martha recently completed a Financial Management program at Duke University. Her background also includes a certification in teaching young learners, suggesting a personal interest in educational frameworks and youth development outside of her corporate focus.

Unique fact: She is an award-winning professional who earned second place in the prestigious Jacques Delors Award.

Personality Overview

ROI Driven

Negotiator

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

HR Strategy & Analytics
Her career has progressed through multiple HR roles at Coca-Cola FEMSA, with a consistent focus on strategy, planning, and data-driven organizational effectiveness.
Change Management
This is a key stated skill, with recommendations highlighting her ability to manage complex initiatives and effectively guide stakeholders to deliver value.
Talent Development
A core professional focus on talent attraction and development, complemented by a personal interest shown through her 'Teaching Young Learners Course' certificate.

Media Appearances

Martha has no verified media appearances

Work History

12-2023
Growth Planning Manager at Coca-Cola FEMSA
1-2022 - 12-2023
HR Strategy and Planning Lead at Coca-Cola FEMSA
9-2020 - 12-2021
Global HR Analytics Executive at Coca-Cola FEMSA
10-2019 - 9-2020
Labor Relations Specialist at Coca-Cola FEMSA
2-2018 - 10-2019
Knowledge Management Specialist at Coca-Cola FEMSA

Education

1-2022 - 3-2023
Master's degree in International Management from Universidad Complutense de Madrid
6-2025 - 9-2025
Financial Management from Duke University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mexico City Metropolitan Area Job Level : Middle Designation : Growth Planning Manager at Coca-Cola FEMSA
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Insights For Selling To Martha

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martha is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Martha

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Martha move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Martha take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Martha

Personality Compatibility


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