Martha Cruz

Questioner
DISC Type : c

Marketing Manager at ADM

Benito Juárez, Mexico City, Mexico

Overview

Martha has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Martha has no verified topics they care about

Media Appearances

Martha has no verified media appearances

Work History

1-2019
Marketing Manager at ADM
1-2018 - 12-2018
Trade Marketing Manager at ADM
10-2016 - 12-2017
Marketing director Vietnam at Neovia group
8-2010 - 9-2013
Livestock brand Submanager at maltaCleyton - Neovia México
9-2009 - 8-2010
Technical specialis & marketing at Grupo Acuario Lomas

Education

3-2022 - 3-2024
Master's degree from ESNECA Business School
2004 - 2008
Veterinary medicine and zootechnics from Universidad Nacional Autónoma de México

More Information

Social Presence :

Prographics :

Exp : 13 Location : Benito Juárez, Mexico City, Mexico Job Level : Middle Designation : Marketing Manager at ADM
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Insights For Selling To Martha

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martha is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Martha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Martha move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Martha take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Martha

Personality Compatibility


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