Martha Reyes

Go-getter
DISC Type : d

North America CFO, SVP at Insight

Austin, Texas Metropolitan Area, United States

Overview

Martha Reyes is the North America CFO and SVP at Insight, bringing over 20 years of technology industry experience. A trusted leader, she previously managed a $45B global channel business at Dell Technologies. She specializes in Go-To-Market strategies and business transformation, and holds a degree from The University of Texas at Austin. People who have worked with her describe her as versatile, ambitious, and talented.

She recently joined Insight in 2024 and is eager to contribute to the companys strategy to become the leading Solutions Integrator.

Personality Overview

Fast-Paced

Self-Confident

Vision Oriented

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Go-To-Market Strategy
Her profile highlights extensive experience in developing GTM strategies and aligned sales operating plans for major technology companies.
Business Transformation
A core theme in her career, focused on modernizing selling processes and driving operational rigor to deliver business results.
Global Channel Sales
She was responsible for DellEMC's +$45B Global Channel & OEM business, highlighting deep expertise in indirect sales routes.

Media Appearances

Martha has no verified media appearances

Work History

6-2024
North America CFO, SVP at Insight
4-2018 - 6-2024
Global Channels & OEM, Sales Operations & Finance VP at Dell Technologies
10-2016 - 4-2017
Global Channels, Sales Strategy, Director at Dell Technologies
9-2015 - 10-2016
Global Commercial Sales & Operations Planning, Director at Dell Technologies
4-2012 - 8-2015
NA Consumer & Small Business, Sales & Operations Planning, Director at Dell Technologies

Education

1993 - 1999
Education details unavailable from The University of Texas at Austin

More Information

Social Presence :

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Exp : 12 Location : Austin, Texas Metropolitan Area, United States Job Level : Leadership Designation : North America CFO, SVP at Insight
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Insights For Selling To Martha

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martha is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Martha

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Martha move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Martha take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Martha

Personality Compatibility


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