Martin Barua

Captain
DISC Type : SD

General Manager at Procter & Gamble

Brazil

Overview

Martin Barua is the General Manager for P&G Health in Brazil, leveraging over two decades of experience in commercial leadership roles across Latin America. His expertise spans sales, trade marketing, and developing consumer-centric business models for channels including drugstores, supermarkets, and e-commerce.

He is a family-oriented leader who frames his international career moves as new adventures for his family. Martin also shows a deep connection to his Peruvian heritage, publicly sharing his fathers business insights and optimism for the future of Peru.

Unique fact: Martin has held leadership roles at P&G in multiple countries, including Peru, Panama, and now Brazil.

Personality Overview

Decisive But Calm

Long-Term Thinker

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Consumer Healthcare
As the General Manager of P&G's Health division in Brazil, he is focused on delivering health and wellness solutions to consumers and celebrates healthcare professionals.
People Development
His professional headline highlights his enthusiasm for developing people, indicating a core leadership principle focused on team growth and motivation.
Go-to-Market Strategy
Possesses deep experience in executing commercial plans across diverse channels and defining consumer-centric business models in different Latin American markets.

Media Appearances

Martin has no verified media appearances

Work History

5-2024
General Manager at Procter & Gamble
8-2023 - 4-2024
Senior Brand Director P&G Health Brazil at Procter & Gamble
7-2019 - 8-2023
General Manager Personal Health Care Peru at Procter & Gamble
7-2004 - 3-2006
Trade Marketing Manager at Gillette del Peru Inc & Lima Manufacturing Co
12-2002 - 6-2004
Key Account Manager at Gillette del Peru Inc & Lima Manufacturing Co

Education

2-2024 - 4-2024
Education details unavailable from Harvard Business School Online
3-2021 - 6-2021
Education details unavailable from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 10 Location : Brazil Job Level : Senior Designation : General Manager at Procter & Gamble
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Martin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Martin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Martin

Personality Compatibility


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