Martin Bjerg in

Martin Bjerg

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Marketing Director at Danske Spil A/S
📍 Copenhagen, Capital Region of Denmark, Denmark

Martin is the Marketing Director at Danske Spil, specializing in personalization, multi-channel marketing, and data science to drive commercial strategy. A graduate of Aarhus University, he is a purpose-driven leader who is passionate about leveraging agile transformation and servant leadership to achieve results.

Outside of work, Martin is dedicated to social causes, actively leading and promoting charitable initiatives like #fodboldtrøjefredag. His personal interests include major entertainment and gaming companies such as The Walt Disney Company and Electronic Arts, reflecting a passion for digital media.

He was instrumental in helping the #fodboldtrøjefredag campaign set a national fundraising record for the Danish Childhood Cancer Foundation.

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Experience
9 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Martin cares about

Personalized Marketing
He is a strong advocate for using data science and CRM to create personalized customer journeys, moving beyond traditional mass communication.
Marketing for Good
Actively uses his platform to support charitable causes, notably leading the record-setting #fodboldtrøjefredag campaign to fight childhood cancer.
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Career

Work history

6-2022
Marketing Director
Danske Spil A/S
8-2021 - 6-2022
Head of CRM & Digital Marketing, Senior Director
YouSee
2-2021 - 8-2021
Head of Customer Base Management
YouSee
5-2020 - 2-2021
Digital Marketing & CRM Chapter Lead, Senior Director
YouSee
8-2014 - 7-2015
Marketing Campaign Manager
Three.
In the press

Media appearances

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Education
2009 - 2011
Master of Science (MSc)
Aarhus University
2008 - 2009
Exchange
University of Ottawa
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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