Martin Bjerg

Observer
DISC Type : ci

Marketing Director at Danske Spil A/S

Copenhagen, Capital Region of Denmark, Denmark

Overview

Martin is the Marketing Director at Danske Spil, specializing in personalization, multi-channel marketing, and data science to drive commercial strategy. A graduate of Aarhus University, he is a purpose-driven leader who is passionate about leveraging agile transformation and servant leadership to achieve results.

Outside of work, Martin is dedicated to social causes, actively leading and promoting charitable initiatives like #fodboldtrøjefredag. His personal interests include major entertainment and gaming companies such as The Walt Disney Company and Electronic Arts, reflecting a passion for digital media.

He was instrumental in helping the #fodboldtrøjefredag campaign set a national fundraising record for the Danish Childhood Cancer Foundation.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Personalized Marketing
He is a strong advocate for using data science and CRM to create personalized customer journeys, moving beyond traditional mass communication.
Marketing for Good
Actively uses his platform to support charitable causes, notably leading the record-setting #fodboldtrøjefredag campaign to fight childhood cancer.
Agile Leadership
A firm believer in using servant leadership to guide successful digital and agile transformations within large organizations.

Media Appearances

Martin has no verified media appearances

Work History

6-2022
Marketing Director at Danske Spil A/S
8-2021 - 6-2022
Head of CRM & Digital Marketing, Senior Director at YouSee
2-2021 - 8-2021
Head of Customer Base Management at YouSee
5-2020 - 2-2021
Digital Marketing & CRM Chapter Lead, Senior Director at YouSee
8-2014 - 7-2015
Marketing Campaign Manager at Three.

Education

2009 - 2011
Master of Science (MSc) from Aarhus University
2008 - 2009
Exchange from University of Ottawa

More Information

Social Presence :

Prographics :

Exp : 9 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Marketing Director at Danske Spil A/S
URL has been copied!

Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Martin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Martin take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Martin

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.