Martin Hasgard Senika Olesen

Questioner
DISC Type : c

Direktør for kommunikation, Marketing og Digital at Coop i Danmark

Copenhagen, Capital Region of Denmark, Denmark

Overview

Martin Hasgard Senika Olesen is the Director of Communication, Marketing, and Digital at Coop i Danmark. He has an extensive background in the retail industry, previously holding roles like Commercial Director at Netto, Salling Group. His expertise lies in brand building, marketing management, and digital innovation, supported by an HD from Copenhagen Business School.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Member Engagement
Writes frequently about the importance of Coop's 2 million members, focusing on member influence, community, and providing tangible benefits like financial bonuses.
Brand Heritage
Describes member bonuses as a core part of Coop's DNA, rooted in a long history of giving back to member-owners, viewing it as more than just a marketing exercise.
Customer-centric Strategy
Emphasizes listening to members to drive strategy, such as basing new bonus models on direct feedback requesting savings on fruits and vegetables.

Media Appearances

Martin has no verified media appearances

Work History

9-2024
Direktør for kommunikation, Marketing og Digital at Coop i Danmark
1-2019 - 9-2024
Kommerciel direktør at Netto, Salling Group
9-2017 - 6-2023
Head of Assortment and Marketing, (Group) Vice President at Netto, Salling Group
8-2014 - 8-2017
Head of Marketing, (GROUP) Senior Director, Netto International at Netto, Salling Group
4-2011 - 7-2014
Head of Marketing, Netto Denmark at Netto, Salling Group

Education

2005 - 2009
HD from Copenhagen Business School
2000 - 2002
Multi-media-designer from Business Academy Copenhagen

More Information

Social Presence :

Prographics :

Exp : 22 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Direktør for kommunikation, Marketing og Digital at Coop i Danmark
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Martin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Martin take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Martin

Personality Compatibility


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