Martin Lack

Enthusiast
DISC Type : i

Senior Client Partner at Verizon Business

United Kingdom

Overview

Martin is a Senior Client Partner at Verizon Business, managing some of the companys largest global customers. He specializes in delivering solutions in Managed Network Services, Cybersecurity, and Professional Services. He holds a Masters degree in Diplomacy from the University of Leicester.

Outside of work, Martin is a family man with an energetic boxer dog that keeps him busy. He is an avid sports fan, dedicating his spare time to watching various sports, with a particular passion for Formula 1 racing.

Unique fact: He studied Diplomacy at the postgraduate level before his career in telecommunications.

Personality Overview

Optimistic

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

AI at the Edge
He recently shared that the Verizon and NVIDIA partnership to deliver AI to the edge is a "game-changer" for 5G private networks and mobile edge computing.
Private 5G Networks
He is focused on how Private 5G networks can enable organizations, such as the Department of Defense, to transform their operations and support mission readiness.
Cybersecurity Solutions
His role involves partnering with customers on cybersecurity. He also completed an Enterprise Cybersecurity Learning Program at Rutgers University.

Media Appearances

Martin has no verified media appearances

Work History

7-2017
Senior Client Partner at Verizon Business
3-2014 - 6-2017
Senior Client Executive at Verizon Business
3-2010 - 3-2014
Global Account Manager at Verizon Business
1-2008 - 3-2010
NHS National Account Manager at Verizon Business
11-2003 - 1-2008
Corporate Account Manager at Verizon Business

Education

Enterprise Cybersecurity Learning Program from Rutgers University
Master of Arts (MA) from University of Leicester

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : N/A Designation : Senior Client Partner at Verizon Business
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Martin

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Martin take some risk or not?

  • They can take some low-probability risks if needed.

You And Martin

Personality Compatibility


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