Martín Massimino is the Commercial Director at Volkswagen Group Argentina, overseeing sales, marketing, and post-sales for brands like VW, Audi, and Ducati. He has been with the group since 2003, holding various leadership roles. He is a Public Accountant with an MBA from Universidad del CEMA.
He has led high-profile campaigns for new vehicle launches, including the VW Taos and Tera. He recently spearheaded a major partnership with The Walt Disney Company for a post-sales campaign and aligned the VW Tera launch with the popular TV show "La Voz Argentina".
Read the full overview →They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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