Martin Massimino

Evaluator
DISC Type : DSc

Director Comercial Volkswagen Group Argentina at Volkswagen Group Argentina

Argentina

Overview

Martín Massimino is the Commercial Director at Volkswagen Group Argentina, overseeing sales, marketing, and post-sales for brands like VW, Audi, and Ducati. He has been with the group since 2003, holding various leadership roles. He is a Public Accountant with an MBA from Universidad del CEMA.

He has led high-profile campaigns for new vehicle launches, including the VW Taos and Tera. He recently spearheaded a major partnership with The Walt Disney Company for a post-sales campaign and aligned the VW Tera launch with the popular TV show "La Voz Argentina".

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

New Vehicle Launches
He is actively involved in and frequently discusses the strategy behind launching new models, such as the Taos and Tera, in the Argentinian market.
Strategic Brand Partnerships
He has recently executed collaborations with major brands like The Walt Disney Company and sponsored popular TV programs like "La Voz Argentina" for vehicle launches.
SUV Market Growth
He frequently speaks about Volkswagen's strategy to expand its SUV portfolio and market share in Argentina, a key focus for the company's growth.

Media Appearances

Martin Massimino será el nuevo Director Comercial de Volkswagen Group Argentina. Featured in Megautos

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Work History

10-2020
Director Comercial Volkswagen Group Argentina at Volkswagen Group Argentina
12-2017 - 9-2020
Gerente General Division Volkswagen at Volkswagen Group Argentina
11-2016 - 12-2017
Brand Manager Vehiculos Comerciales at Volkswagen Group Argentina
5-2007 - 9-2012
Gerente Comercial at Volkswagen Credit
5-2005 - 4-2007
Coordinador de Leasing at Volkswagen Credit

Education

2009 - 2010
Master of Business Administration (MBA) from Universidad del CEMA
1997 - 2001
Contador Publico from Universidad de Belgrano

More Information

Social Presence :

Prographics :

Exp : 22 Location : Argentina Job Level : Mid-senior Designation : Director Comercial Volkswagen Group Argentina at Volkswagen Group Argentina
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Martin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Martin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Martin

Personality Compatibility


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