Martina Guizzardi in

Martina Guizzardi

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Head of CRM, Global at Oner Active
📍 Milan, Lombardy, Italy

Martina is the Global Head of CRM at Oner Active, an expert in loyalty and customer engagement with a decade of international experience. Holding an MBA, she specializes in building data-driven strategies that enhance retention and revenue. Colleagues describe her as strategic, smart, highly reliable, and an effective leader.

Beyond her professional focus, Martina has a distinct interest in the aesthetics of fashion and beauty. She has pursued specialized education in creating sustainable fashion brands and holds certifications in Armocromia (Color Analysis) and as a Beauty Consultant, reflecting a unique blend of creative and analytical pursuits.

She is an Advisory Board Member for the eCommerce Expo and has been a guest speaker at both the London Business School and Bologna Business School.

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Experience
10 Years
Current Role
Head of CRM, Global
Job Level
Mid-senior
Location
Milan, Lombardy, Italy
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Martina cares about

CRM & Customer Loyalty
Her entire career is focused on building CRM strategies to boost retention and loyalty, with proven success in driving triple-digit YoY revenue growth at Oner Active.
eCommerce Leadership
Serves as an Advisory Board Member for the eCommerce Expo and is a frequent speaker at industry events, sharing insights on customer engagement and personalization.
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Career

Work history

8-2024
Head of CRM, Global
Oner Active
1-2024 - 8-2024
CRM Lead, Global
Oner Active
1-2025
Advisory Board Member
eCommerce Expo
10-2021 - 2-2024
CRM Manager, France
Marionnaud
10-2019 - 10-2021
CRM Manager, North America
EssilorLuxottica
In the press

Media appearances

Martina Guizzardi on CRM, Loyalty, and the Future of Customer Engagement. Featured in eCommerce Expo
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Education
11-2024
Guest Speaker
London Business School
1-2023
Guest Speaker
Bologna Business School
9-2021 - 12-2021
Fashion Management: Create Your Own Sustainable Brand
Institut Français de la Mode
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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