Yasemin R. in

Yasemin R.

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Ecommerce and CRM Coordinator at Oner Active
📍 London, England, United Kingdom

Yasemin is an ecommerce professional with over 12 years of experience, specializing in digital merchandising and revenue growth for global retailers. A graduate of Central Saint Martins, she has a proven track record of delivering over £30M in growth by leveraging data-driven insights. Colleagues describe her as analytical, strategic, and meticulous.

Drawing from her background in Art and Design, Yasemin has a keen eye for creating compelling customer experiences. Her long tenure at cycling apparel brand Rapha and support for others in the sports community suggest a personal interest in the intersection of athletics and brand building.

She once scaled a wholesale operation from £3M to £14M in just three years.

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Experience
13 Years
Current Role
Ecommerce and CRM Coordinator
Job Level
Junior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Yasemin cares about

Ecommerce Growth
Her career is focused on driving revenue, having delivered over £30M in growth and significantly scaled wholesale operations through data-driven strategies.
Customer Journey
Specializes in UX optimization, CRM execution, and A/B testing to create seamless and profitable customer journeys using tools like Content Square and Nosto.
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Career

Work history

2-2025
Ecommerce and CRM Coordinator
Oner Active
6-2024 - 2-2025
Freelance eCommerce & CRM coordinator
Oner Active
6-2022 - 5-2024
Digital Merchandising Manager
Rapha
5-2019 - 5-2022
Wholesale Planning & Merchandising Manager
Rapha
9-2017 - 4-2019
Assistant Merchandiser - Womens Department
Rapha
In the press

Media appearances

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Education
2008 - 2011
Bachelor of Arts - BA (Hons)
Central Saint Martins, University of The Arts London
2007 - 2008
Art and Design Foundation
University of the Arts London
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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