Martina Puleo

Inquirer
DISC Type : cd

Digital Content Manager at Alexander McQueen

London, England, United Kingdom

Overview

Martina is a Digital Content Manager at Alexander McQueen, specializing in content strategy for the luxury fashion industry. With a background from Università degli studi Roma TRE, she has a proven track record at companies like Farfetch, focusing on SEO, UX, and e-commerce. Colleagues describe her as attentive with a strong commitment to her work.

Outside of her primary role, Martina has a keen interest in the creative and technical aspects of digital media. She has pursued additional education in photography and social media strategy, reflecting a passion for visual storytelling and online engagement. She also follows major tech companies like Google and Microsoft.

She recently played a key role in overseeing the livestream of the Alexander McQueen SS26 show during Paris Fashion Week.

Personality Overview

Upfront

Demanding

Judgemental

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Luxury E-Commerce
Her career is centered around high-fashion e-commerce, with significant roles at both Alexander McQueen and Farfetch, focusing on digital content and localization.
Digital Content Strategy
This is her core expertise, listed in her headline and demonstrated through her experience in content planning, management, and SEO for luxury brands.
Live Digital Experiences
She recently managed the website livestream for the Alexander McQueen SS26 show in Paris, highlighting her involvement in real-time digital brand events.

Media Appearances

Martina has no verified media appearances

Work History

4-2023
Digital Content Manager at Alexander McQueen
11-2021 - 4-2023
Digital Content Coordinator at Alexander McQueen
9-2019 - 11-2021
Content Writer at Farfetch
6-2018 - 11-2021
Copywriter Freelance at Farfetch
2-2018 - 8-2018
Digital Content and Affiliate Marketing Assistant at Green Brick Digital

Education

2009 - 2012
Bachelor's degree from Università degli studi Roma TRE
2015 - 2015
Diploma from Shaw Academy

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Middle Designation : Digital Content Manager at Alexander McQueen
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Insights For Selling To Martina

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martina is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Martina

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Martina move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Martina take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Martina

Personality Compatibility


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