Martinez Fatima

Fátima Martínez is a digital marketing consultant and the founder of Social Media FM. With a background as a Commercial Director for major media groups like ABC, she now advises large companies on digital transformation and marketing strategy. She is also a published author and a frequent conference speaker.

After a long career in corporate media, Fátima pivoted in 2009 to establish her own consultancy, driven by a desire to build her own brand and future. She values her family life and balances her professional commitments with personal time, often creating content from her home garden.

She is a recognized expert in TikTok as a business tool, having authored a book on the subject and amassed over 400, 000 followers.