Marty Anne Gustafson

Evaluator
DISC Type : csd

Executive Director of Marketing and Communications at Purdue University Online

Madison, Wisconsin, United States

Overview

Marty has no verified overview

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Marty has no verified topics they care about

Media Appearances

Marty has no verified media appearances

Work History

2-2022
Executive Director of Marketing and Communications at Purdue University Online
8-2019 - 2-2022
Associate Dean at Division of Continuing Studies, University of Wisconsin-Madison
2-2018 - 7-2019
Assistant Dean of Academic Affairs - Advance Your Career at UW-Madison Continuing Studies
3-2015 - 2-2018
Assistant Dean, Academic Planning and Assessment at University of Wisconsin-Madison Graduate School
8-2011 - 3-2015
Program Director at University of Wisconsin-Madison Graduate School

Education

BS from University of Wisconsin-Madison
MS from Milwaukee School of Engineering

More Information

Social Presence :

Prographics :

Exp : 15 Location : Madison, Wisconsin, United States Job Level : Senior Designation : Executive Director of Marketing and Communications at Purdue University Online
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Insights For Selling To Marty Anne

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marty Anne is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Marty Anne

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Marty Anne move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Marty Anne take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Marty Anne

Personality Compatibility


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